For more than 120 years, Dow has been committed to advancing science and innovation in response to the world’s most pressing challenges—enhancing the quality of life for current and future generations, while creating long-term sustainable value for the Company, its customers and its shareholders.

 

Dow has strived to create value through its diversified, market-driven portfolio of specialty chemicals, advanced materials, agrosciences and plastics businesses.

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In reimagining the Dow brand, the core idea drew attention back to Dow’s capabilities and passion under the banner cry, “Solutions for Human Progress.” United under this new corporate mandate, and new go-to-market strategy (mega-trends) Dow was able to offer a much broader point of view on its company, its capabilities, and most importantly of all, its role in the future.

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Bringing this to life meant bringing a proper balance of science and humility to life—through a cohesive, contemporary and relevant brand system.

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