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If you do it right,
it will stand the test of time.
—Massimo Vignelli
Various Industries
As I reflect on my career, and see how much branding has changed—it's an honor that some brands I've created—withstood the test of time.
Yes, brands must always be evolving and adapting to keep pace in the dynamic world that they find themselves in. Still, we can never underestimate the importance of, and tangible value of a brand's DNA. Get that right, and watch the magic unfold from there.
Corporate & Consumer Brand Identity / Logo Concept, Design & Expression
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